The Art of Advertising: CEOs from Mullen Advertising, Marc USA, Euro RSCG & More on Generating Creative Campaigns & Building Successful Brands (Inside the Minds Series)
Book Title :The Art of Advertising: CEOs from Mullen Advertising, Marc USA, Euro RSCG & More on Generating Creative Campaigns & Building Successful Brands (Inside the Minds Series)
Inside the Minds: The Art of Advertising is the most authoritative book ever written on the essentials behind building successful brands and implementing creative communications solutions. This title features the founders, presidents and CEOs from some of the country's leading advertising agencies, who have each contributed chapters akin to objective, experiencerelated white papers or essays on the core issues surrounding success in such a competitive market. In an overarching as wel as indepth presentation of the fundamentals, authors articulate the unspoken rules and the important issues facing any agency now, and what will hold true into the future. From effective branding strategies to industry trends and challenges, this title pulls readers through all facets of advertising, from beginning to end. The different niches represented and the various perspectives presented enable readers to really get inside the great minds of advertising and glean practical advice, as the experts go back to basics in a mustread for anyone interested in this dynamic, unique industry.
Author(s) Book :Mike Toth; Christopher Santry; Aspatore Books Staff; Aspatore.com (2003)
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